Customer Relationship Management : Emerging Concepts, Tools and Applications

By:

Jagdish N Sheth

Contributor(s):

Parvatiyar Atul G Shainesh

Material type: Text

TextPublication details: Chennai McGraw Hill Education 2019Description: 544ISBN:

9780070435049

Subject(s):

Relationship marketing Customer relations--Management

DDC classification:

658.812 J181 C

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Item type	Current library	Call number	Status	Barcode
Books	Prajna Pratishthanam Library	658.812 J181 C (Browse shelf(Opens below))	Available	109358
Books	Prajna Pratishthanam Library	658.812 J181 C (Browse shelf(Opens below))	Available	106716

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This book focuses on the emerging concepts, tools and applications in customer relationship management. Designed to provide a forum for interaction and sharing of knowledge and experiences related to relationship management, it includes papers that deal with any facet of relationship management

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