Customer Relationship Management : Concepts & Application

By:

Alok Kumar

Contributor(s):

Chhabi Sinha Rakesh Sharma

Material type: Text

TextPublication details: Delhi Dreamtech Press 2007Description: 350ISBN:

9788177226225

DDC classification:

658.812 Al71 C

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Item type	Current library	Call number	Status	Barcode
Books	Prajna Pratishthanam Library	658.812 Al71 C (Browse shelf(Opens below))	Available	106717

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Previous	658.802 L 179 M 107076 MKTG What's inside :	658.81 P346 C 110385 Customer Relationship Management A Step by step Approach	658.810954 R381 S 109283 Sales and Distribution Management	658.812 Al71 C Customer Relationship Management	658.812 J 563 C 107641 The CRM handbook : A business guide to customer relationship management	658.812 J 563 C 107641 The CRM handbook : A business guide to customer relationship management	658.812 J 563 C 107641 The CRM handbook : A business guide to customer relationship management	Next

he text is interspersed with a profusion of cases and examples from various businesses. Service verticals covered include banking, retail, telecom, airlines and electronic media. The book helps students / practitioners and general management to gain insights into valuable customer relationships

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