Essentials of Services Marketing

By:

Jochen Wirtz

Contributor(s):

Christopher Lovelock Jayanta Chatterjee Gopal Das

Material type: Text

TextPublication details: Noida Pearson 2018Edition: 3rd edDescription: 675ISBN:

9789353435417

DDC classification:

658.8 J584 E

Reviews from LibraryThing.com:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Books	Prajna Pratishthanam Library	658.8 J584 E (Browse shelf(Opens below))	Available	108321

Browsing Prajna Pratishthanam Library shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 F4138 M 110406 Marketing Strategy	658.8 H2511 M 102644 Marketing	658.8 H2511 M 102644 Marketing	658.8 J584 E Essentials of Services Marketing	658.8 J584 S 102685 Services Marketing :	658.8 J584 S 102685 Services Marketing :	658.8 J584 S 102685 Services Marketing :	Next

Offering a comprehensive view of a field that is evolving at an unprecedented pace, essentials of services marketing, third edition, is a concise, reader-friendly guide to marketing and managing services. Encompassing pioneering service concepts and the latest developments, academic research as well as managerial insights, this book combines a practical, real-world focus with rich visual pedagogy to present an engaging and exciting look at the world of the service economy

There are no comments on this title.

to post a comment.

here