Services marketing :Integrating Customer Focus Across the Firm
Material type:
TextPublication details: Chennai Mc Graw Hill 2019Description: 582ISBN: - 9789353160777
- 658.8 V23 S 109373
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Prajna Pratishthanam Library | 658.8 V23 S 109373 (Browse shelf(Opens below)) | Available | 109373 |
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| 658.8 T161 P 102631 Product and Brand Management | 658.8 T59 K 103722 401 Killer Marketing Tactics: | 658.8 V 1 R 105794 Marketing management : | 658.8 V23 S 109373 Services marketing :Integrating Customer Focus Across the Firm | 658.8 V691 M 103903 Marketing Management: | 658.8 V768 S 102641 Services Marketing : | 658.800954 K8974 R 106235 Rural marketing |
The seventh edition of our hallmarked text on Services Marketing by Zeithaml, Bitner, Gremler and Pandit, introduces readers to the vital role that services play in economy and its future. Services dominate the advance economy of the world and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter and emphasizes the knowledge needed to implement service strategies for competitive advantage across industries
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