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International Marketing
Material type:
TextPublication details: Chennai Mc Graw Hill Education(India) Pvt. Ltd. 2023Edition: 18th edDescription: 680ISBN: - 9789389538243
- 658.848 P537 I 401428
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Status | Barcode | |
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CVV Institute of Science and Technology. | MBA | 658.848 P537 I 401428 (Browse shelf(Opens below)) | Available | 401428 | |
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Books
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CVV Institute of Science and Technology. | MBA | 658.848 P537 I 401428 (Browse shelf(Opens below)) | Available | 401429 | |
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Books
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CVV Institute of Science and Technology. | MBA | 658.848 P537 I 401428 (Browse shelf(Opens below)) | Available | 401430 |
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| 658.8342 W367 C 402753 Consumer Behavior | 658.848 P537 I 401428 International Marketing | 658.848 P537 I 401428 International Marketing | 658.848 P537 I 401428 International Marketing | 658.848 W256 G 401484 Global Marketing Management | 658.848 W256 G 401484 Global Marketing Management | 658.848 W256 G 401484 Global Marketing Management |
10 Indian cases includes in the book. New section on negative impact of new communication tools, intellectual property rights in the international context, Brexit, inventive international negotiation etc.
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