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The Choice Factory: 25 Behavioural Biases That Influence What We Buy
Material type:
TextPublication details: Great Britain Harriman House Ltd. 2018Description: 202ISBN: - 9780857196095
- 658.8342 R387 C 403166
Reviews from LibraryThing.com:
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CVV Institute of Science and Technology. | MBA | 658.8342 R387 C 403166 (Browse shelf(Opens below)) | Available | 403166 | |
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Books
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CVV Institute of Science and Technology. | MBA | 658.8342 R387 C 403166 (Browse shelf(Opens below)) | Available | 403167 | |
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Books
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CVV Institute of Science and Technology. | MBA | 658.8342 R387 C 403166 (Browse shelf(Opens below)) | Available | 403168 |
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| 658.8342 D2801 C 401464 Consumer Behavior : Building Marketing Strategy | 658.8342 D2801 C 401464 Consumer Behavior : Building Marketing Strategy | 658.8342 R387 C 403091 The Choice Factory: 25 Behavioural Biases That Influence What We Buy | 658.8342 R387 C 403166 The Choice Factory: 25 Behavioural Biases That Influence What We Buy | 658.8342 R387 C 403166 The Choice Factory: 25 Behavioural Biases That Influence What We Buy | 658.8342 R387 C 403166 The Choice Factory: 25 Behavioural Biases That Influence What We Buy | 658.8342 W367 C 402753 Consumer Behavior |
Voted #1 in the BBH World Cup of Advertising Books, 2018. Winner of the Sales and Marketing Category at the 2019 Business Book Awards. Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.
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