Marketing management : Global perspective Indian context English
Material type:
- 9780230637290
- 658.8 V 1 R 105794
Item type | Current library | Call number | Status | Barcode | |
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Prajna Pratishthanam Library Management | 658.8 V 1 R 105794 (Browse shelf(Opens below)) | Available | 105794 |
This text is entering 4th edition. The previous three editions, with thirty reprints, have established it as a popular text on the subject for the MBA programmes of the universities and business schools in India.
Understanding marketing in a new perspective
Fundamentals of marketing
The marketing environment
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