Customer Relationship Management : Concepts & Application

By:

Alok Kumar

Contributor(s):

Chhabi Sinha Rakesh Sharma

Material type: Text

TextPublication details: Delhi Dreamtech Press 2007Description: 350ISBN:

9788177226225

DDC classification:

658.812 Al71 C

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Holdings
Item type	Current library	Call number	Status
Books	Prajna Pratishthanam Library	658.812 Al71 C (Browse shelf(Opens below))	Available

he text is interspersed with a profusion of cases and examples from various businesses. Service verticals covered include banking, retail, telecom, airlines and electronic media. The book helps students / practitioners and general management to gain insights into valuable customer relationships

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