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Services marketing :Integrating Customer Focus Across the Firm

By: Material type: TextTextPublication details: Chennai Mc Graw Hill 2019Description: 582ISBN:
  • 9789353160777
Subject(s): DDC classification:
  • 658.8 V23 S  109373
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Item type Current library Call number Status Barcode
Books Books Prajna Pratishthanam Library 658.8 V23 S 109373 (Browse shelf(Opens below)) Available 109373

The seventh edition of our hallmarked text on Services Marketing by Zeithaml, Bitner, Gremler and Pandit, introduces readers to the vital role that services play in economy and its future. Services dominate the advance economy of the world and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter and emphasizes the knowledge needed to implement service strategies for competitive advantage across industries

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