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Services Marketing
Material type:
TextPublication details: delhi Pearson 2011Description: 546ISBN: - 9788131732250
- 658.8 R1403 S 105158
Contents:
The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. This thoroughly revised and updated edition retains the best-loved features of the first edition, while improving on the pedagogy
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Status | Barcode | |
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Prajna Pratishthanam Library | 658.8 R1403 S 105158 (Browse shelf(Opens below)) | Available | 105158 |
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| 658.8 P8811 M 103700 Case study: Marketing Management | 658.8 P8811 M 103700 Case study: Marketing Management | 658.8 R 1417 R 105796 Marketing management : | 658.8 R1403 S 105158 Services Marketing | 658.8 Sh14 A 108324 Applied Case studies in Marketing | 658.8 T161 P 102631 Product and Brand Management | 658.8 T161 P 102631 Product and Brand Management |
The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. This thoroughly revised and updated edition retains the best-loved features of the first edition, while improving on the pedagogy
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